Mtv Case Study

Principles of Marketing Marketing 3321-011 (Fall 2009) Case Study 1 MTV ab initio exported the standardized the Statesn version, but shortly figured that although teens from about the world enjoyed American music, they are more interested in their own regional music rather than American music. MTV oercame this microprocessor chip by producing “localized content for specific markets”. What is MTV’s world(a) market entry strategy? Discuss whether you agree with MTV’s approach, and identify its advantages and outrages. MTV did great job recognizing and reacting to international marketing opportunities. MTV’s true significance is to “translate its formula for success into the whatever languages of the world. The network now owns 33 distinct channels that mobilise shows in 18 languages to 1.8 billion viewers in over clx countries”. MTV had to consider the divergent cultures and religious beliefs cert ain countries have. In collection to do so MTV had to meet with a political leader before they started the MTV channel in that country. MTV did this to make incontestable that its shows wouldn’t make fun of the countries religions or cultures. MTV handled its very different market by carrefour adaption .

MTV changed their product so that it would get up the needs and wants of that specific culture, but kept the same down with a little changes here and there to make it eat up into account for each country. The advantage of doing this is that MTV is devising a short ton of specie by making their company acc essible for 160 countries. The disadvantage ! to this is in the beginning MTV lost a compact of capital trying to gain new customers so that their platform would be a hit. The advantage to MTV spreading globally is that America is making a profit every time a person turns on MTV. Discuss MTV’s global product strategy. At the end of the article, Bill Roedy, the President of MTV Networks International give tongue to that the campaign why countries...If you want to get a honorable essay, order it on our website: OrderCustomPaper.com

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