Management perspectives and Future Strategies Essay

concern perspectives and Future Strategies - Essay ExampleFor this organization, wealth creation and profit maximization is not the ultimate accusative as they want to reach out to more number of customers and at the same time too wanted to maintain the ecological balance and stability as well as wanted to impart a major role in the development of the society. (Roddick) The mission statement of the company is one of the linchpin parts of their 5 main values which are closely associated with their overall business policies. 3.Marketing mix in For every organization, marketing mix is the key for the success. Marketing Mix can be defined as the set of controllable, tactical marketing outfits that every company mostly uses to yield a substantial come in of profit from the target market. Generally the marketing mix is divided into 4 different variables namely product, price, forward motion and place. Each of these 4 components has their own tools to contribute towards the developm ent of the marketing strategy of every company. (Kotler, Armstrong & Cunningham, 67-68), As a company, The Body Shop has a wide range of product in their kitty to attract a large variety of customers across various niches. The company was started with 25 products only but slowly it has expectant in size and by 2000 it has over 200 products under its brand. The main reason behind their owing(p) success in the early part was their innovative pricing and promotional strategy. To fulfill the value of each customer, after sale service and customer retention was the key of the company.